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Privacy Policy

Affinity Diagnostics respects every individual’s right to personal privacy. We collect and only use information through our website in the ways disclosed in this statement. This statement applies solely to information collected on the Affinity Diagnostics website and covers the following topics:

• Information Collection

• Information Usage

• Consent to the Collection, Use and Disclosure of Personal Information

• Opting out of Marketing Communications

• Data Storage and Security

• Retention and Storage of Personal Information

Information Collection:

Affinity Diagnostics collects information through our website at several points. We collect the following information about primary visitors: your name, company name, phone number and email address as well as messages you provide on the “Contact Us” and “Quote Request” forms on the website.

Information Usage:

The information collected by Affinity Diagnostics will only be used as it pertains to the delivery of product-related information requested by the website visitor. Visitors who provide information will receive product information, quotations, email marketing and promotions. Previous visitors will also receive additional marketing material related to products, services and special promotions. Out of respect for the privacy of our visitors we present the option to opt-out of these types of communications. The information we collect will not be used to create customer profiles based on browsing or purchasing history. We may disclose your information to our trusted suppliers for technical support or area demographic information pertaining to product interest and usage. We do not use your personal information to take part in interest-based or behavioral advertising of our services across third-party websites or service offerings.

Consent to the Collection, Use and Disclosure of Personal Information:

Affinity Diagnostics collects, uses and discloses your personal information with your consent or as is permitted or required by law. How we obtain your consent, including whether it is express or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically, or in writing. If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose their information as described in this Privacy Statement. If you wish to withdraw your consent to our collection, use, or disclosure of your personal information, please contact us using the contact information in the “How to Contact Us” section below. We will accommodate your request to withdraw consent, subject to legal or contractual restrictions. Withdrawal of your consent may mean that we will no longer be able to provide you with certain products or services.

Opting out of Marketing Communications:

If you no longer want to receive marketing-related e-mails from Affinity Diagnostics , you may opt-out of receiving marketing-related e-mails by clicking the “unsubscribe” link at the bottom of any e-mail you receive from us. You may also opt-out by contacting us directly at with UNSUBSCRIBE in the subject line. Please note that if you opt-out from receiving marketing-related e-mails, we may still be required to send you communications specifically related to the use of the products and/or services you purchase from Affinity Diagnostics (e.g. recalls).

Date Storage and Security:

Affinity Diagnostics protects personal information in electronic form using technological means such as firewalls, access controls, and encryption.

Retention and Storage of Personal Information:

Affinity Diagnostics will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and as permitted or required by law. We store all personal information in Canada.

How to Contact Us:

All comments, questions, concerns regarding your personal information or our privacy policy should be forwarded to our Privacy Officer by emailing, with “Privacy Officer” in the subject line.